Team Info:

Team Name: Notion Navigators

Team Members’ Names and Courses/Schools:

Lee Yinmin - Business (NTU)

Jamie Too - Chemical and Biomolecular Engineering (NTU)

Soh Zi Win - Business (NTU)

Lam Wei Qi - Electrical and Electronic Engineering (NTU)

Idea Summary:

(1) One-liner problem statement

Early-stage start-up founders struggle to confidently identify which problems are worth solving and often rely on intuition, resulting in misaligned products and wasted resources.

(2) Why it matters

Founders operating under tight time, budget, and team constraints face high cognitive load when making early product decisions without clear validation. This uncertainty slows progress towards product-market fit and leads to low user adoption and high acquisition costs, making it harder to scale sustainably and profitably.

(3) Evidence

Up to 80% of product features are rarely or never used, showing misalignment between product and user needs. (Ant Murphy, 2024)

In addition, 95% of generative AI-driven projects failed to deliver positive ROI in 2025, amplifying the cost of poor problem selection. (Digital Silk, 2025)