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https://www.notion.so/Team-Decidely-1fe65023f0be80e8b62af90e2fa7e85b
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Team Members: Bernice Lee - NTU/Biz,
Adeline Nissi John - NTU/IEM,
Alva Mridha - NTU/IEM,
Agnes Toh Li Wei - NTU/BACF
Founders in the marketing industry struggle to make confident business decisions due to their ideas being scattered across platforms during research, which makes it difficult to effectively compare ideas and select the right business model.
As they save inspiration across various social media, they are exposed to numerous business structure examples, such as branding studios, content agencies, and hybrid models, that often overlap or contradict one another. Without a centralized way to view these ideas, founders struggle to meaningfully compare options, assess feasibility, and evaluate concepts aligned with their skills, resources, and goals.
They are forced to manually cross-compare scattered ideas, repeatedly revisit saved posts, and rely on memory rather than an at-a-glance, centralized comparison. As a result, viable concepts become harder to identify, slowing progress and undermining confidence - reinforcing the core challenge of making informed and confident business model decisions.
The core of the solution is a seamless bridge between external inspiration and a private notion workplace.
How it works: Users would be able to navigate social platforms through an embedded or integrated view within Notion. When users find an inspiring business model or marketing tactic , they would to save it to Notion.
Problem solved: This eliminates “information Leakage.” By capturing the URL, a summary, and the visual context instantly, the solution ensures that the idea isn’t lost or have to search all platforms to find it.
The most critical technical leap in the solution is the suitability scoring system.
How it works: The AI cross-reference the saved idea against the user’s Business Profile. It assigns a rating (e.g. High, Medium, Low) and a percentage score based on how well the idea aligns with the founder’s stated budget and goals.
Strategic Function: This removes subjective bias. A founder might “like” a high-budget video agency model, but the AI will flag it as “Low suitability” based on their business model, forcing a more realistic and confident business decision. It also gives suggestion to business owners on how to implement the ideas into their own.